Why Facebook Needs to Integrate Ad Manager with WhatsApp

Due to the growing rivalry in digital marketing, enterprises are constantly seeking novel methods to connect with their desired demographic. While Facebook has been dominating this domain for an extended period, it has not entirely exploited the potential of WhatsApp. In this article, we will explore why Facebook needs to integrate its Ad manager with WhatsApp and start showing ads in the app.

Importance of WhatsApp for Facebook: It's no secret that WhatsApp is a widely used messaging application that has gained immense popularity all over the globe. 

• What's more, this platform has an enormous user base, with a staggering 2 billion individuals making use of it. 
• It is especially prevalent in developing economies, where it is frequently utilized as the main method of exchanging messages. 
• Facebook recognized the importance of WhatsApp and acquired it in 2014 for $19 billion. However, advertising on WhatsApp has been a slow process, with Facebook hesitant to disrupt the user experience.

Potential for Advertising on WhatsApp: Despite Facebook's reluctance, there is a huge potential for advertising on WhatsApp. 

• The application provides an excellent means of connecting with clients on an individualized and focused level, enabling businesses to interact with them on a personal basis. 
• WhatsApp has initiated trials with advertisements on its Status attribute, which permits users to share videos and pictures with their contacts for a day. This presents a unique occasion for businesses to exhibit their merchandise or services in a visually engaging manner. 

Need for Integration: However, the current process of creating and managing ads on WhatsApp is cumbersome, as businesses have to manually upload their ads to the app. This is where Facebook's Ad manager comes in. By integrating Ad manager with WhatsApp, businesses would be able to create and manage their ads in one central location.

Facebook need to integrate its Ad manager with WhatsApp in order to fully capitalize on the app's potential for advertising. By doing so, businesses would be able to create and manage their ads more easily, while Facebook would gain valuable data to improve ad targeting. Hope Facebook brings the WhatsApp integration to its Ad Manager sooner or later to help businesses to explore the potential audience reach through the platform. For more such articles and insights, please feel free to check out the articles published in “G R Team Sites”